Impact Of Globalization On The World Of Today s World

Throughout the globalized world of today’s time, the share and flow of information, language, culture, social issues, media, and economic policy is a norm. There is a flow of these factors because of such technologies as the internet and transit solutions like the passenger aircraft that allow both information and people to move around the world instantly or at least at a fraction of the time information used to move, which in turn has created globalization itself and all of the consequences that come with it. Perhaps one of the most studied consequences of globalization is the motivations of and consequences of moving information and consumer goods around the world in terms of what it means for hegemonic powers, developing nations, cultural populations and economic systems. Two theories that are directly related to this balance and imbalance of power in terms of capitalism and consumerism include cultural imperialism, or the tendency of stronger nations to push their cultural identities and patterns onto weaker nations, and the dependency theory, which posits that the flow of information, money and power moves into a centralized group of developed nations and away from the surrounding developing nations in terms of benefit and detriment (Rothkopf, 1997) (Golding Harris, 1996). The intention of this paper is to examine the Pepsi â€Å"Live for Now† campaign of 2012-present as a case study for the dependency theory, specifically the focus of public engagement as a means throughShow MoreRelatedModern Day Society : The Legacies Of Historical Globalization1253 Words   |  6 PagesModern day society is built from legacies of historical globalization. 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